June 16, 2008
McClatchy Co., which owns The News & Observer newspaper in Raleigh, said Monday it will cut 10 percent of its work force in a move to save $70 million a year as the publisher continues to struggle to attract advertising dollars.McClatchy, which also owns The Charlotte Observer, the Kansas City Star and Miami Herald, will trim about 1,400 employees. The staff reductions are part of a plan to reduce overall expenses by $95 million to $100 million over the next four quarters.
That is hardly surprising, considering we're in an environment where many print-based news outlets are fading, but perhaps McClatchy in particular wouldn't be fading as fast if they would try to address at least two points.
- Make an attempt to remove obvious and pervasive left-leaning political biases in reporting;
- find a less obnoxious and politically-charged slogan that the nutroots favorite, "Truth to Power."
The powers that be are not amused with the company's business sense, and many readers are immediately turned of by McClatchy's editorial stance. A flailing company should try to shore up a reader base, not alienate potential readers and advertisers, who will simply find a less-obviously biased competitor.
Enjoy "speaking truth to power" McClatchy, all the way to bankruptcy.
Posted by: Confederate Yankee at
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